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BBA Modern form of Communication Note

Modern form of Communication Note

Q. 15. Discuss the guidelines for effective international communication. Ans. Guidelines for Effective International Communication: International communication experts have suggested several tips and techniques for better international communication. These techniques are given below: 1. Clarity: Good international communication never “happens”. It does not take place off hand or random. Rather it is the result of advance thinking and careful-planning. The principle of clarity, implies both clarity of thought and clarity of expressions. 2. Completeness: Every international communication must be complete and adequate. Incomplete message keep the receiver guessing, create misunderstanding and delay actions. Every person should therefore, be provided with all the required facts and figures. 3. Conciseness: Brevity the soul of good international communication. Therefore, we should use only relevant details in our message. Ruskin said, “say all you have to say in the fewest possible words”. 4. Consideration: In order to communicate effectively, think and look from the receiver’s angle. The sender should accept a human approach and understand the emotions and sentiments of the receiver. He should understand and focus on the need of the receiver. 5. Correctness: You should not transmit any message unless you are absolutely convined of its accuracy and authenticity. If employees forward incorrect information to managers then decisions based on such information may be wrong. Similarly, transmission of incorrect information to outsiders may spoil relations and reputation. 6. Courtesy: Courtesy means a friendly and helpful behaviour towards other. Polite manners facilitate international communication. Politeness encourage participative international communication. 7. Attentiveness: While sending and receiving a message, you must pay full attention. While transmitting, attention is necessary to ensure that all the relevant details are included in correct and clear manner. 8. Objectivity: The communicator should be fully impartial while sending a message. He should not allow his emotions attitudes or bias to distort the message. He should communicate unpleasant facts in such a way that the feelings of the receiver are not hurt 9. Use Grapevine Strategically: According to this principle, informal cha communication should be judiciously to supplement the official channel. Information International communication or grapevine can be fruitfully utilised particularly. 10. Feedback: Feedback should be used carefully in plan and executing international communication. Where feedback is not automatically available, the sender should ask questions, request, reply etc. 11. Careful Use of Body Language: In face-to-face oral international communication body language should be used to reinforce words. Proper posture, right eye contact and appropriate facial expressions help to make international communication effective positive body language requires positive feelings. 12. Elimination of Noise: Noise is the greatest barrier of international communication possible effort must be made to eliminate noise caused by machine, equipment, communication devices etc.

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