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BBA Modern form of Communication Note

Modern form of Communication Note

Q. 14. Discuss the international communication process. or Give various steps of international communication process. Ans. Elements of International Communication Process: The international communication process is the inter-relationship between several inter-dependant components. It consists of a whole series of related action and reactions which together results in the sharing of the meaning. In order to understand how International communication work, it is necessary to describe each of these components and how is components part fits into the whole process. A simplified model of the international communication process is given in figure. Which tells us what is the individual part of international communication:   The process show how these are related to each other. It also identifies the crucial points in the process and provides a guide for analysis and planning of message. Different parts of international communication process are described below: 1. Sender: The process of international communication begins when the sender feels the need for it and the idea generates in his mind. Sender or transmitter is the sources of the message and wants to transmit it for some purpose. The sender may be a speaker, a writer or an actor. He must have a clear picture in his mind of what he wants to communicate. Several ideas may generate in the sender’s mind. The sender must identify, analyse and sequentially arrange the idea before transmitting them to the receiver. Otherwise the receiver may feel that the sender is mentally toying the help-baked ideas. The ideas should be concrete. The sender should encode the idea in the form of a message. 2. Message: A message means what is being communicated. It may be verbal (spoken or written) or non-verbal (e.g. appearance, body language, silence). Message is the heart of international communication. 3. Encoding: “The sender puts his idea of facts into words, symbols, pictures or gestures which the order person can understand. This part of the international communication process is called encoding” It also involve the choice of appropriate media so that the idea is translated into a massage that can be transmitted to the other. Words and symbols should be selected carefully keeping in the mind the purpose of international communication should be understandable. 4. Channel and Medium: The channel connects the sender with the receiver. For instance time tables of a college is the channel which insure that the teacher and the student go to the same Class room at the same time. No international communication can take place if the teacher goes to room No. 21 but the student are in room No. 12. Medium is different from channel. For example a letter is the medium whereas mail services is a channel. Speech is the medium but loudspeaker is the channel. 5. Receiver: The person or group to whom the message is directed is known as receiver. The receiver represents the destination for the message. He may be a listener, a reader or a viewer. Like the sender he has an image of himself and the sender. 6. Decoding: The receiver translates the words and symbols used in message into idea and interprets it to obtain its meaning, this is called decoding and it is the opposite of encoding. If the receiver is familiar with the codes used and this perception is good. He will derive more or less the some meaning as meant by the sender. The message should be accurately reproduced in the recognized mind. 7. Feedback: “After deriving meaning, the receiver reacts or responds to the message, he sends back his response to the sender. This return flow of international communication is called feedback”. The process of international communication is incomplete until the sender, received the feedback. If the feedback is in tune with the message, international communication is said to be effective, Feedback is the key element in international communication as it is the only way of judging the effectivity of the message. Feedback indicates the knowledge about the outcome of international communication.

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