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BBA Modern form of Communication Note

Modern form of Communication Note

Q. 12. Define the term international communication and discuss its characteristics, Or What is meant by ‘International Communication’? Ans. International Communication: The word international communication d e Giom the Latin word ‘communis’ which means to share. International communication may, wiec be defined as sharing information and idea. So as to create mutual understanding between people. According to Newman and Summers. “International communication is an exchange ortacos, AS opinions or emotions by two or more persons.” This definition indicates that international communication is more than transferring information. It involves giving and receiving messages and the message may contain not only tacts but opinions and emotions too. international communication may be defined as the process by which people exchange meaning through the use of a common set of symbols. In the words of Allen, “International communication is “the total-sum of all the things one person does he wants to create understanding in the mind of another, it is a bridge of meaning. It involves a systematic and continuing process of telling, listening and understanding.” This is a comprehensive definition suggesting that international communication is an orderly and ongoing process. According to Scott, “Administrative international communication is a process which involves the transmission and accurate replication of idea ensured by feedback for the purpose of eliciting action which will accomplish organisation goals.” An analysis of these definitions will reveal the following characteristics of international communications: 1. International communication is essentially a two-way process. Information has not only to be sent but has also to be received and understood. This process is incomplete until the response or reaction based on paper understanding is available. 2. International communication is an ongoing process. When international communication is absent human activity ceases to exist. 3. International communication is essential in all type of organizations and at all levels of management. It pervades all human relationship. 4. The basic purpose of international communication is to create mutual understanding by giving/seeking information, persuading/influencing others and eliciting actions. 5. International communication consists not only of facts but also ideas and emotions too. International communication is much more than words. The tone and facial expressions often carry a greater meaning than words. We can communicate a lot through sign, symbols and gesture. For example : A victory sign made by two fingers. International communication is better than words. 6. Organisation international communication consists of a flow of massages through serial networks. These are network for problems solving, workflow, information sharing and socializing. 7. It takes to complete international communication. There should be a sender and a receiver, For example : If a person shouts in a forest when no one is present there is no International communication. 8. International communication is a dynamic process. It incorporates the change participants and the environments. Change in the mood and thinking of the sender and receiver of the message influence the effectiveness of international communication. The way a message in receiver depends upon which of the five sensory organs (eyes, ears, nose, tongue, skin) of the receiver are most active at that time. 9. International communication is a goal-oriented process. International communication can be effective, if the sender and receiver both are aware for the goal of international communication and there is congruence of their goals. 10. International communication is an inter-disciplinary science. Knowledge derived from several science is used in international communication. Anthropology (study of body language), psychology (study of perception and attitudes), sociology and political science (study of voting behaviour) have provided insights to make international communication effective.

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