B.Com 3rd Year Principle of Marketing Online Test

  • Principle of Marketing Chapter 8th = Brand, Trademark and Packaging
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    Brand, Trademark and Packaging

    Brand, Trademark and Packaging

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    41. Essential of good package is:

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    40. Main object of Packaging is:

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    39. Which of the following is not policies and strategies of packaging:

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    38. The main objective of packaging is to…………..:

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    37. Wrappers, Cartons, Jars, Tin containers etc. come in the category of…………:

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    36, Packaging is the use of containers and wrapping materials plus decoration and labelling to protect the product to help and promote its sales and to make it convenient for the customer to use the product.” This statement is:

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    35. Labels are used for………..:

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    34. Packaging materials are used to………..:

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    33, “Packaging makes the product attractive, informative and safe.” Do you agree with this statement?

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    32. Packaging is in the interest of:

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    31. Who state the three types of labelling: Brand, Labels, Grade Labels and Descriptive-cum-informative Labels:

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    30, Labelling is:

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    29. Which of the following has maximum wide scope:

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    28, “The label is an information tag, wrapper or seal attached to a product or product’s package.” This statement is:

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    27. Essential elements of Good Package are:

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    26. The most basic function of packaging is:

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    25. For marketing, packaging is:

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    24. “Packaging includes all activities of designing and producing the container or wrapper for a product.” This definition is of:

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    23. Packaging involves all the activities of designing producing the container for a product.” This definition:

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    22. Which of the following provide legal protection:

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    21. Brand is:

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    20. Scope of brand in comparison of trademark is:

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    19. Benefit of brand is :

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    18. Which of the following is a brand of distributor:

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    17. “All trade marks are brands and thus include the words, letters or numbers which may be pronounced they may also include pictorial design.” This statement  is :

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    16. A specific name given to product is called:

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    15. Which of the following has greater importance?

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    14. Which organisation started registration for trade marke in India:

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    13. Brand includes:

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    12. Which of the following is a Brand name?

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    11. A Brand that is given legal protection is known as:

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    10. Which of the following is a Brand name:

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    9, According to the number of products brand is:

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    8. The types of Brand on the basis of Marketing area are:

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    7. Lux is the brand name of:

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    6. When an organisation use the one and same brand for all products, is called:

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    5. When an organisation use the one and same brand for all products of one line or one group, is called:

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    4. Brand for a particular product is called:

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    3. A brand is in the interest of:

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    2. The characteristics of a good brand are:

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    1. “A brand name is concerned with that part of words or numbers of the brand that can be vocalized.” This statement is of:

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