B.Com 3rd Year Principle of Marketing Online Test Principle of Marketing Chapter 8th = Brand, Trademark and Packaging /41 40 This Quiz Time only 10 minutes Your Time is Finish 10 minutes Thanks for Giving This Test. All Question Brand, Trademark and Packaging Brand, Trademark and Packaging Content in The Article Toggle Marketing: An IntroductionPlease Give Your InformationFor start the QuizMarketing MixPlease Give Your InformationFor start the QuizMarketing EnvironmentPlease Give Your InformationFor start the QuizConsumer BehaviourPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the QuizPlease Give Your InformationFor start the Quiz Please Give Your Information For start the Quiz NameEmailPhone Number 1 / 41 41. Essential of good package is: Economy Consumer’s convenience Pollution Free All of these 2 / 41 40. Main object of Packaging is: Protection Product identification Portability All of the above 3 / 41 39. Which of the following is not policies and strategies of packaging: Re-use packaging Package Design Decision Multiple Packaging Changing the package 4 / 41 38. The main objective of packaging is to…………..: Attract the customers Improve the image of the product Keep the product safe All of these 5 / 41 37. Wrappers, Cartons, Jars, Tin containers etc. come in the category of…………: Product Line Product Item Packaging Material Product Mix 6 / 41 36, Packaging is the use of containers and wrapping materials plus decoration and labelling to protect the product to help and promote its sales and to make it convenient for the customer to use the product.” This statement is: R.S. Davar Manson and Rath American Marketing Association Philip Kotler 7 / 41 35. Labels are used for………..: Telling product’s name Showing product’s Brand Showing the name of manufacturing firm All of these 8 / 41 34. Packaging materials are used to………..: Deceive the customers Conceal the defects of the product Make the product safe and attractive Improve the quality of the product 9 / 41 33, “Packaging makes the product attractive, informative and safe.” Do you agree with this statement? To some extent Perfectly yes Not at all No comment 10 / 41 32. Packaging is in the interest of: Consumer Producer Middlemen All of the above 11 / 41 31. Who state the three types of labelling: Brand, Labels, Grade Labels and Descriptive-cum-informative Labels: R. S. Davar Lipson and Darling Mason and Rath None of these 12 / 41 30, Labelling is: Compulsory Necessary Voluntary Wastage of money 13 / 41 29. Which of the following has maximum wide scope: Brand Labelling Packaging Trade Mark 14 / 41 28, “The label is an information tag, wrapper or seal attached to a product or product’s package.” This statement is: Lipson and Darling R. S. Davar Mason and Rath None of these 15 / 41 27. Essential elements of Good Package are: Protective Convenient Reusable All of the above 16 / 41 26. The most basic function of packaging is: Protection Attraction Convenience Cost reduction 17 / 41 25. For marketing, packaging is: Compulsory Necessary Unnecessary Luxury 18 / 41 24. “Packaging includes all activities of designing and producing the container or wrapper for a product.” This definition is of: Philip Kotler William J. Stanton Clark and Clark None of these 19 / 41 23. Packaging involves all the activities of designing producing the container for a product.” This definition: Pride and Ferrell Mason and Rath Philip Kotler None of these 20 / 41 22. Which of the following provide legal protection: Brand Trademark Packaging None of these 21 / 41 21. Brand is: Registered Unregistered Compulsory None of these 22 / 41 20. Scope of brand in comparison of trademark is: Limited Wider Different None of these 23 / 41 19. Benefit of brand is : Communication value Product image Facilitate introduction of a new item All of these 24 / 41 18. Which of the following is a brand of distributor: Private Brand Trader Brand Household Brand All of above 25 / 41 17. “All trade marks are brands and thus include the words, letters or numbers which may be pronounced they may also include pictorial design.” This statement is : Stanton Copeland R.S. Davar Manson and Rath 26 / 41 16. A specific name given to product is called: Brand Trade marks Patent Symbol 27 / 41 15. Which of the following has greater importance? Trade mark Brand Packaging None of these 28 / 41 14. Which organisation started registration for trade marke in India: Trade Marks Trade Act, 1958 Trade and Merchandise Marks Act, 1958 Merchandise Marks Act, 1958 29 / 41 13. Brand includes: A name Some words A Design Any one or two or all of these 30 / 41 12. Which of the following is a Brand name? Thapar Jindal Bata None of these 31 / 41 11. A Brand that is given legal protection is known as: Trademark Brand Mark Copy None of the above 32 / 41 10. Which of the following is a Brand name: Thaper Reliance Videocon Jindal 33 / 41 9, According to the number of products brand is: Competitive Brnad Umbrella Brand National Brand All above 34 / 41 8. The types of Brand on the basis of Marketing area are: 2 4 3 5 35 / 41 7. Lux is the brand name of: L.T.C. Hindustan Lever TATA GLAXO 36 / 41 6. When an organisation use the one and same brand for all products, is called: Individual brand Family brand Umbrella brand None of these 37 / 41 5. When an organisation use the one and same brand for all products of one line or one group, is called: Individual brand Family brands Manufacturer’s brand None of these 38 / 41 4. Brand for a particular product is called: Individual brand Family brand Competitive brand None of these 39 / 41 3. A brand is in the interest of: Producer Consumer Middlemen All of the above 40 / 41 2. The characteristics of a good brand are: Short name Memorable Attractive All these 41 / 41 1. “A brand name is concerned with that part of words or numbers of the brand that can be vocalized.” This statement is of: Lipson and Darling American Marketing Association R. S. Davard Jon None of these Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please Give Your Review Send feedback Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23