B.Com 3rd Year Principle of Marketing Online Test

  • Principle of Marketing Chapter 4th = Consumer Behaviour
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    Consumer Behaviour

    Consumer Behaviour

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    30. Which of the following factor affect consumer behaviour:

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    29. Which of the following factor affect consumer behaviour:

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    28. Emotional buying motive is:

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    27. A motive becomes a buying motive when the individual seeks satisfaction through the purchase of something.” This is defined by:

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    26. Characteristics of Indian Consumers buying are:

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    25. “Consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services.” This definition is given by:

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    24. Emotional motives are:

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    23. Which of the following is not a buyers behaviour model?

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    22. In modern age consumer is the of the market:

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    21. Who classified the buying motives on the basis of Emotional and Rational buying motives?

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    20. “The consumer behaviour is changeable according to time and circumstances.” This statement is:

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    19. “Safety, prestige, ego, love etc. are psychological factors which affect consumer’s buying behaviour.” This statement is:

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    18. buying motives are very necessary for human life:

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    17. A buying motive is the urge of a consumer which forces him to………….:

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    16. Main model of consumer behaviour are:

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    15. Heart dominates over head and mind in…….. buying motives:

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    14,” In business field the study of consumer behaviour is conducted at macro level.” This statement is:

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    13. Reaction of a consumer towards a product or a service while taking decision to buy or not to buy it, is known as:

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    12. “Life-style of a consumer decides his buying behaviour to a large extent.” This statement is:

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    11. Which of the following motive affects the buying behaviour:

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    10. Which of the following factor affects the consumer behaviour:

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    9. Which of the following is Psychological Factor to influence the consumer behaviour:

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    8. Which of the following is not economic factor to influence the consumer behaviour:

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    7. According to Philip Kotler, solution of how many questions is required for the analysis of consumer behaviour:

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    6. According to R. S. Buskirk, solution of how many questions is required for the analysis of consumer behaviour:

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    5. Consumer behaviour is:

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    4. Maslow hierarchy of needs are:

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    3. The tendency of Indian buyer is:

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    2. onsumer behaviour is:

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    1. “The whole behaviour of a person while making purchases may be termed as consumer behaviour.” This statement is of:

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