B.Com 3rd Year Principle of Marketing Online Test Principle of Marketing Chapter 4th = Consumer Behaviour /30 51 This Quiz Time only 10 minutes Your Time is Finish 10 minutes Thanks for Giving This Test. All Question Consumer Behaviour Consumer Behaviour Please Give Your Information For start the Quiz NameEmailPhone Number 1 / 30 30. Which of the following factor affect consumer behaviour: Family Life style Reference group All of these 2 / 30 29. Which of the following factor affect consumer behaviour: Motivation Perception Learning All of these 3 / 30 28. Emotional buying motive is: Fear or safety Love or affection Vanity All above 4 / 30 27. A motive becomes a buying motive when the individual seeks satisfaction through the purchase of something.” This is defined by: W.J. Stanton R.S. Davar Goethe None of these 5 / 30 26. Characteristics of Indian Consumers buying are: ining Tendency Quality v/s Price Brand or trademark consciousness All of the above 6 / 30 25. “Consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services.” This definition is given by: Goethe R.S. Davar R.S. Buskrik Walter C.G. & G.W. Paul 7 / 30 24. Emotional motives are: Internal motives External motives Both of the above None of these 8 / 30 23. Which of the following is not a buyers behaviour model? Economic model Learning model Sociological model Motivational model 9 / 30 22. In modern age consumer is the of the market: Buyer Monarch Black-sheep White-elephant 10 / 30 21. Who classified the buying motives on the basis of Emotional and Rational buying motives? Edwin B. Flippo A.H. Maslow Tarks M.T. Copeland 11 / 30 20. “The consumer behaviour is changeable according to time and circumstances.” This statement is: True False Partially True Fartially False 12 / 30 19. “Safety, prestige, ego, love etc. are psychological factors which affect consumer’s buying behaviour.” This statement is: True False Confusing Irrelevant 13 / 30 18. buying motives are very necessary for human life: Prime Secondary Auxiliary None of these 14 / 30 17. A buying motive is the urge of a consumer which forces him to………….: Use some goods Work more Go to market Buy a product 15 / 30 16. Main model of consumer behaviour are: Organisational Model Haword Seth Model Nicosia Model All the above 16 / 30 15. Heart dominates over head and mind in…….. buying motives: Rational Basic needs Willpower Emotional 17 / 30 14,” In business field the study of consumer behaviour is conducted at macro level.” This statement is: Vague False Confusing True 18 / 30 13. Reaction of a consumer towards a product or a service while taking decision to buy or not to buy it, is known as: Consumer eagerness Consumer rationality Consumer buying behaviour Consumer thinking 19 / 30 12. “Life-style of a consumer decides his buying behaviour to a large extent.” This statement is: Vague False True Irrelevant 20 / 30 11. Which of the following motive affects the buying behaviour: Inherent versus learned motives Emotional versus rational buying motives Consumer variable Vs. Product variable All of the above 21 / 30 10. Which of the following factor affects the consumer behaviour: Psychological factor Economic factor Cultural factor All of the above 22 / 30 9. Which of the following is Psychological Factor to influence the consumer behaviour: Family income Price-level Credit facilities Basic Needs 23 / 30 8. Which of the following is not economic factor to influence the consumer behaviour: Personal income Consumer credit Standard of living Personality 24 / 30 7. According to Philip Kotler, solution of how many questions is required for the analysis of consumer behaviour: 6 4 5 2 25 / 30 6. According to R. S. Buskirk, solution of how many questions is required for the analysis of consumer behaviour: 5 6 4 1 26 / 30 5. Consumer behaviour is: Basis of marketing concept Mental thinking Part of human behaviour All these 27 / 30 4. Maslow hierarchy of needs are: 4 5 3 2 28 / 30 3. The tendency of Indian buyer is: To bargain To file complaint To purchase cheap All these 29 / 30 2. onsumer behaviour is: Uncertain Dynamic activity Wide process All these 30 / 30 1. “The whole behaviour of a person while making purchases may be termed as consumer behaviour.” This statement is of: Goethe Paul Still Philip Kotler Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please Give Your Review Send feedback Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
