B.Com 3rd Year Principle of Marketing Online Test Principle of Marketing Chapter 14th = Promotion Chapter – 2nd /107 9 This Quiz Time only 10 minutes Your Time is Finish 10 minutes Thanks for Giving This Test. All Question Promotion Chapter - 2nd Promotion Chapter - 2nd Please Give Your Information For start the Quiz NameEmailPhone Number 1 / 107 109, In UNCTAD IX which system was launched to promote world trade among developing countries: GSP G-77 GSTP EEC 2 / 107 108, “Most favoured Nation Treatment” is the fundamental principle of____ GATT WTO IMF UNCTAD 3 / 107 107. Which one of the following is not globalisation: Development of Social consciousness Technological change Global form of business Reduction in casteism 4 / 107 106, The organisation whose primary purpose is to provide financial and technical assistance for the development of poorer countries is the: International Monetary fund World Bank International Development Association World trade Association 5 / 107 105, Which of the following is not in ‘ASEAN’ grouping Thailand Australia Laos Myanmar 6 / 107 104. Which one of the following is not the basic needs according to ‘Maslow’: Physiological Need Self actualisation Image Safety 7 / 107 103, Which one of the foreign entry method has maximum risk but maximum potential reward? Indirect Exporting Licensing FDI Direct Exporting 8 / 107 102, The study of human population in terms of size, density, location, age, gender, occupation and other statistics is called: Geothermy Demography Monothermy Ethnography 9 / 107 101. SLEPT” Stand for: System, Leadership, Empowerment, people & Tactics Strategy, Leadership, Environment, Planning & Tactics Social, Legislation, Economic, political & Technological Social, Legal, Economic, Political and Technology 10 / 107 100. The technologial environment refers to new technology, new product and new market, which one is not the part of technological Environment Internet Search Engine Modems ISRO 11 / 107 99. Which of the following is not a part of privatisation: Denationalisation Decontrol Deregulation Decentralisation 12 / 107 98. Which is the right sequence of a stage of Internationalisation: Domestic → Transnational → Global International → Multinational. Domestic → International → Multinational → Global → Transnational Domestic → Multinational → International → Transnational → Global Domestic→ International → Transnational → Multinational → Global 13 / 107 97, Which one is not the technique of Environmental analysis of international marketing. Verbal & Written Information Search & Scanning Bargaining Power Forecasting & Formal Studies 14 / 107 96, When an importing country sets limits on the amount of goods it will accept in certain product categories it is called Quota Barrier Tariff Limit 15 / 107 95. Which of the following is not the part of external international marketing Environment: Political Legal Product Socio-culture 16 / 107 94, The process of collecting information about International External Environment is___ Environmental Management Environmental Scanning Marketing management Marketing Research 17 / 107 93. Capitalist, Communistic and Democratic are the types of: Economic System Social System Political system Ecology 18 / 107 92. E.P.R.G. framework has been given by____ Miller V.A. Keegan W. J Diamond R. S. Davic R. C. 19 / 107 91. In ‘E.P.R.G.’ framework “Ethnocentric” means____ Home country is superior Each country is Unique MM Worlds is viewed as one Unit Overseas country is superior 20 / 107 90. MNC are often associated with which of the following. Exploitation Power Bigness All of the above 21 / 107 89. The function of financial Leverage is: Financial Arrangement Debt Redemption Analysis of effect of fixed charges bearing sources of capital on profits Effect of equity share capital on profit 22 / 107 86. Recently Finance Minister declare M.E.P. different product. What does it mean: Minimum Export Price Multi Effect Product Major European Product Maximum Export Price 23 / 107 85. Which is not the “direct advantage” of Internationl Trade on economic development: Helpful in capital formation Exporting Area economic development Increase in Effective Demand Expansion of Market 24 / 107 84. ETOP Stands for Even Terrace operation process Environmental, Threat, Opportunity Profile Environment Tax on people English trade operation procedure 25 / 107 83. Gallup and Robinson Test” is related to: To measure effectiveness of advertising To measure quality of product Total cost of product To measure efficiency of sales promotion 26 / 107 82, Which of the following is not the activities of Public Relation Department: Press Relation M Corporate Communication Lobbying Trade & fair 27 / 107 81, Which Statement is not true: Physical distribution system creates time utility Physical distribution systèm creates place utility Physical distribution system creates time & place utility Physical distribution system does not create time and place utility 28 / 107 80, ____is a bilateral trade agreement between two nations, under which a nation imports from another country on the condition that other country will import product of same value from the first country: Counter trade Buy-back Counter purchase Counter-sell 29 / 107 79, ___is the payment method most often used in international trade which offers the exporter best assurance of being paid for products sold the internationally: Bill of Lading Letter of Credit Open account Draft 30 / 107 78. Key factor that control global marketing is: Government Policy and Legislation Social and technological changes Marketing activities and Plan All of the above 31 / 107 77, The word O.G.L. (Open General Licence) is related to which of the following option : For Export of Heavy Industry for Import of Small Scale goods For Import of Capital goods All of the above 32 / 107 76, There are four categories of export house. Which one require to export maximum amount Superstar trading House Star trading House Export House Trading House 33 / 107 75, Pricing Strategy is an important part of fixing the international price. Which of the following is not the part of price strategy: Market Penetration Strategy Skimming Pricing Policy Bait Price Policy High Profit Policy 34 / 107 74, “Skimming the Cream” Strategy is also known as____ High Price Strategy Odd Price Strategy Customary Price Strategy Low Price Strategy 35 / 107 73. Is not the part of “export price quotation”: FAS Price FOB Price CIF Price GOV Price 36 / 107 72, “Rolls Royce” an international car company uses which of the following distribution channel formats: Intensive distribution Open distribution Exclusive distribution Selective distribution 37 / 107 71. The main source of supply of Foreign Exchange is____ Export of goods and services Expenses of foreign embassy SDR withdrawal All of the above 38 / 107 70. Costs that does not vary with production or sales level is called___. Fixed Cost Variable Cost Standard Cost Independent Cost 39 / 107 69. Sale of a good abroad at a price which is lower than the selling price of the same goods at the same time in the same circumstances at home is called____. Non Tariff Dumping Subsidy Devaluation 40 / 107 68, A form of tax which is levied on the value of each of the processes carried out by a business is called: Tariff VAT Duty Sales Tax.109 41 / 107 67, Portfolio Investment is a form of foreign investment. Which one of the following is not the part of portfolio Investment? Global Depository Receipt American Depository Receipt Foreign Institutional Investment Foreign Direct Investment 42 / 107 66. Foreign Exchange transactions are controlled by: Foreign Exchange Regulation Act Foreign Exchange Management Act Reserve Bank of India Ministry of Industry & Commerce 43 / 107 65, Methods of allocating advertising budget for international firm are given below. Which one of the following is not method of budget: Affordable Method Percentage of Sales Method Competitive Parity Method Strategic Parity Method 44 / 107 64. D.E.P.B. stands for: Duty Exempt Port Boundary Duty Entitlement Pass Book Method of Export Payment Deposit Export Pay Bill Scheme. 45 / 107 63. Government of India established its first Export Processing Zone at in 1965? Bombay Kandla Goa Andaman 46 / 107 62. , A company faces several decisions in International marketing. The first of these decision is_____, deciding which market to enter? deciding how to enter? deciding whether to go International market or not? looking at the global market environment. 47 / 107 61, 4 P’s Stand for_____> Product life cycle Marketing Mix Price discrimination Personal Selling 48 / 107 60, ____is the starting point for the entire marketing programme of a nation: Product Planning Strategic Planning Budge Government Policy 49 / 107 59. Which of the following is not the characteristic of ‘International brand’? Short Name Attractiveness in Memorable Registration 50 / 107 58. An international marketing philosophy “a good product will sell itself is characteristic of___ Product Sales Marketing Relationship 51 / 107 57. Which is not the barrier of “advertising standardization”? Consumer literacy level Legal restrictions Attitude towards product Size of product 52 / 107 56. Which is a bundle of utilities consisting of various product features and accompanying services. Product Idea Product Image Product Concept Product features 53 / 107 55. Which is not the part of “international promotion policy’? Advertising Personal Selling Sales Promotion Distribution Channel 54 / 107 54. Which one is not the export promotion agency in India? Export Promotion Council World Trade Organisation Commercial Banks Export Credit and Guarantee Corporation 55 / 107 53. International business models are: Market entry strategies Modes of market entry The basic business formula Ways of doing business internationally 56 / 107 52. The major advantage of survey research is its. Simplicity Structure Organisation Flexibility 57 / 107 51. Global presence of gaint multinational corporations is evidence for the existence of globalisation. Ecological Political Agricultural Economic 58 / 107 50. Segmenting markets by using attitudiral and behavioural characteristics is__ Parallel pricing Price discrimination Psychographic Product life cycle. 59 / 107 49. The last stage in the selling process is the stage: Approach Handling objections Closing Follow up 60 / 107 48. Which one of the following is not the part of Cultural Environment? Customs Fashion & Fad Knowledge & Belief Social Status 61 / 107 47, The full benifit from international trade/marketring is possible when: When there is no economic grouping There is multilaterism is marketing There is tariff levied on import Non tariff barriers. 62 / 107 46, There are many types of organisational forms. Which of the following is not a type of organisation form: Functional Geographical Matrix Subsidiary 63 / 107 45. “Hard Currency” means: Currency that can be exchanged for other currency quickly and without Govt. permissions Currency that can be exchanged for other currencies but Govt. permission required A currency that cannot be converted Currency that is made of hard metal quickly 64 / 107 44, For the development of infrastructure in our country Government of India develop “B.O.T.” model. What BOT means: ‘Build, operate, & Transfer’ ‘ Better, operate, technology’ Bombay, Orissa, Tripura None of the above 65 / 107 43. Which one of the following is not the Industrial Association of India: FICCI ASSOCHAM CII ADB 66 / 107 42. Assertion A: “Green Card” gives certain privileges to the card holder. Reason R: Green card provide Automatic custom clearance. Both A & R are true and R is the correct explanation of A. Both A & R are true, But R is not the correct explanation. A is true but R is false A is false but R is true 67 / 107 41, The first and important environmental force to be monitor in International business is: Cultural environment Demographic environment Political environment Economic environment. 68 / 107 40. Which of the following is one of the major force that a business firm must monitor in International business: Cultural forces Demographical forces Economic forces All of the above 69 / 107 39, International marketing environment can be best defined as: A set of controllable forces A set of uncontrollable forces. Both of the above None of the above 70 / 107 38. Which of the following is a part of the study of political environment? Increasing cost of production Increasing level of pollution Instability of the government None of the above 71 / 107 37. Which of the following force helps in shaping people’s standard of living? Socio-cultural Demographic Political None of the above. 72 / 107 36. Which of the following force helps to understand the environment of a particular region? Demographic environment Geographical environment Economic environment None of the above 73 / 107 35. All of the following are an important component of the political environment except: Government agencies Pressure groups Laws Supreme court 74 / 107 34. To a marketer understanding of culture is important because: Cultural changes provides new opportunities Cultural changes aware us regarding threats It provides target markets All of the above 75 / 107 33, Which of the following is a trend of political legal environment? Supreme court Impact of public-interest groups Business regulations All of the above 76 / 107 32. Which of the following is not a demographic variable market segmentation? Age Sex Background Life Style 77 / 107 31. Which of the following is not included in the dimension, in which a market cluster can be profiled? Demographic Mental ability Attitude None of the above 78 / 107 30. Which of the following is considered a first step in identifying the market segment: Analysis Idea generation Survey None of the above 79 / 107 29. Which of the following statement is false in defining niche marketing? In niche marketing the customers do have a distinct complex set of needs. It should specialize its market operations efficiently Customers are usually not willing to pay premium price All of the above are true 80 / 107 28, International marketing environment consists of which of the following? Micro environmental forces Macro environmental forces Both (a) and (b) All of the above 81 / 107 27. All of the following are not a part of the macro environment of International business except: Supplier Intermediaries Demography None of the above 82 / 107 26. All of the following are not a part of the micro environment of International business except. Economic forces Socio-cultural forces Political forces Supplier 83 / 107 25. Purchasing power of an ndividual depends upon which of the following: Income Savings Prices, debts and credit availability All of the above 84 / 107 24. All of the following are a determinants of purchasing power of an individual except: Income Prices Debt Cultural trend 85 / 107 23. Language-the media of communication is an important component of which of the following: Demographic environment Cultural environment Economic environment None of the above 86 / 107 22. A concept which encompasses different values, customs and different norms is called: Geographical environment Demographical environment. Cultural environment None of the above 87 / 107 21. Which of the following variable is not included in the demographic environment? Age Sex Nationality Purchasing Power 88 / 107 20. Anthropological factors, which influences international marketing operations belong to: Economic factors Demographic factors Political and legal factors Social factors 89 / 107 19. The factors which indirectly affect the international business operations of a business firms are: Controllable factors Uncontrollable factors Both (a) and (b) None of the above 90 / 107 18. The factors which directly affect the International business operations of a business firm are: Controllable factors Uncontrollable factors Both (a) and (b) None of the above. 91 / 107 17. Which of the following is not included in the P’s marketing mix? Product Price Dace is the 4th correct opinion Process Promotion 92 / 107 16, The concept of multinational corporation is associated with which of the following? International marketing Domestic marketing Both (a) and (b) None of the above 93 / 107 15. A study of EPRG Frame work stands for which of the following: Erhibitions, psychology, Re-engineeing, Government policies. Ethnocentricity, poly centricity, Regio centricity and Geocentricity Environmental, Privatisation, Reforms and factors General agreement None of the above 94 / 107 14, In which type of orientation/Attitude a multinational company never identify itself with a particular country: Poly centricity Ethnocentricity Geocentricity None of the above 95 / 107 13, In which of the following attitude-oriented, the emphasis is given to the host countries for employing top managers and for taking international marketing decisions: Poly centricity Ethnocentricity Geocentricity None of the above 96 / 107 12, In which of the following attitudes/Orientation, the emphases is given to the home market for International decision making and other business activities: Poly centricity Ethnocentricity Geocentricity None of the above 97 / 107 11. Which of the following is not a major trade organisation? APEC ASEAN NAFTA IMF 98 / 107 10. Which of the following is not included in the term SWOT analysis of a multinational corporation: Strengths Weaknesses Opportunities Treatments 99 / 107 9. Which of the following is not included in the major of international marketing environment? Economic environment Socio-cultural environment Political and legal environment Multinational agreements 100 / 107 8, Today’s thrust for growth in International from which of the followings? Multinational Corporations Markets of Developed nations Markets of less developed nations none of the above 101 / 107 7, Which of the following is not a business offer for at company to enter into foreign market? Exporting Joint venture Contractual agreement Environment 102 / 107 6. The term Quota is associated with: Domestic marketing International marketing Both (a) and (b) None of the above. 103 / 107 5. Which one among the following is a formulated obstruction in the way of international government marketing. Public relations Culture Ethnic conflicts Anti-Dumping Laws 104 / 107 4. Which of the following is not a element of international marketing. Licensing Exchange risk Legal status Penetration 105 / 107 3. Which of the following term define international marketing? Marketing within national boundaries. Marketing across national boundaries Marketing in both (a) and (b) None of the above 106 / 107 2. Indirect exporting is suitable when: goods are standardized The firm is new in export field lack of adequate financial resources All of the above 107 / 107 1, Frenchising is also known as: Special selling rights Licensing Joint Venture Merger Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please Give Your Review Send feedback Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23