B.Com 3rd Year Principle of Marketing Online Test

100, Opening overseas branch is a:

99. Which of the following is not a merit of indirect exporting:

98. Method of Indirect exporting is:

97. Which of the following is not a merit of direct export:

96. Which of the following is main demerit of indirect export:

95. Main demerit of opening overseas sales branch is:

94. Which of the following method of direct export requires minimum investment:

93. Which of the following is not a method of Direct export:

92. Main purpose of preparing evaluation matrix is:

91. In the process of analysis of foreign market selection, which of the following is not a step of general analysis:

90. Which of the following is first step of an organization engaged in international marketing:

89. Organisation which provide foreign trade information in India is:

88. Specific analysis while selecting an export market includes:

87. WTO was established in:

86. Challenge in international marketing is:

85, Problem in international marketing is:

84. Cause of entering in international market is:

83. In international marketing, exporters have to face:

82. Difficulty in international marketing is:

81. Scope of international marketing includes:

80. International marketing is important as:

79. Benefit of international marketing is:

78, International marketing is of:

77. International marketing is a:

76. Which of the following activity includes in international marketing:

75. To make available company’s goods and services to more than one country’s customers for use, is known international marketing”. Who said this:

74. The process of marketing beyond the countries border is called international marketing”. Who said this:

73. Which of the following is not a form of international marketing:

72. Disadvantages of personal selling is:

71. Conversation with customers, demonstration of goods removal of customer’s doubts etc. are the part of………….:

70, “Personal selling is personal conversation with the prospective customers for making sales.” To what extent this statement is correct?

69, Personal selling is more effective than………….:

68, In personal selling. tries to influence the customer:

67. , Personal selling consists of contacting prospective buyers of product personally.” Who gave this statement?

67. Certain qualities of salesman like maturity, tactfulness, straightforward, loyalty etc. are the characteristics of:

66. In selling process formula “RIDSAC” – R represents:

64. Six steps in selling process: (i) Reception, (ii) Inquiry, (iii) Demonstration, (iv) Selection, (v) Addition and (vi) Co mmendation have been described by:

63. Which statement is true:

62. Six types of successful salesmen: (i) Speciality salesman, (ii) Junior salesman, (iii) Senior salesman, (iv) Sales engineer, (v) Export salesman and (vi) Missionary salesman have been described by:

61. E. Waterman company emphasized the … qualities for a successful salesman:

60. Russel emphasized the qualities for a successful salesman:

59, In his work maximum freedom is given:

58. A modern salesman is:

57, Selling functions is:

56. Which statement is true:

55. Personal selling includes:

54. Which of the following is not media of indoor advertising:

59. Merit of indoor advertising is:

52. Which of the following is indoor method of advertising:

51. Which of the following is a method of advertising budgeting:

50. Which of the following is media of advertising?

49, Objective of advertisement is:

48. Advertisement is helpful in:

47., Advertisement is criticized because:

46. Advertising is a:

45. Main objectives of advertising are:

44, “The purpose of advertising is to reduce percentage cost of production and distribution.” Who said this:

43, “Advertising can be described as the art of creating a demand for article or a service.” Who said this?

42. Advertising is a salesmanship without a personal salesman.” Who said this:

41, The life of outdoor media of advertising is:

40. Examples of non-personal communication media are:

39. Advertising, sales promotion, public relation and publicity are the type of:

38, Which advertising media you would use when you have to give product demonstration:

37. Which is not Media of Advertising:

36, The amount earmarked by top management for advertisement is called:

35, ‘POP’ means:

34. DAGMAR’ concept was firstly developd by:

33. Which is not the evaluation method of advertising effectiveness?

32. Essentials of a good advertising copy is:

31. Which statement is correct?

30. Which of the following is outdoor advertising:

29. Outdoor advertising includes:

28. Advertising is:

27. Essentials of a good advertising copy are:

26. Advertising is:

25. Advertising is an art in form of printing.” Defined by:

24, “Advertising can be described as the art of creating a demand for an article or a service.” This statement relates to:

23. Which statement is correct:

22. Government public relations media in India are:

21, In the modern competitive economy public relations is:

20. Public relations is established:

19. Public relations is needed:

18. Distribution of free samples include in:

17. Which statement is more correct:

16. Sales promotion activities are conducted by:

15. Six steps in process of sales promotion : (i) Establishing the objectives, (ii) Selecting tools or methods, (iii) Developing sales promotion programme, (iv) Testing of the programme, (v) Implementing the programme and (vi) Evaluting the programme have been described by:

14. Main characteristics of sales promotion is:

13. Available funds, Nature of the market, Nature Product, Stage of Product life cycle-factors Promotion mix are given by:

12. Promotion word taken from:

11. Sales promotion activities are run for:

10. Who is benefitted from sales promotion activities?

9. Which one of the following is not an element of Promotion-mix?

8. Distribution of free samples, coupons, free gifts and trade fairs come in the category of:

7. Can the exhibitions and seasonal discounts be as sales promotional activities?

6. Promotion Mix includes:

5. According to William J. Stanton, Factors affecting Promotion Mix are:

4. According to William J. Stanton, Factors affecting Promotion Mix are:

3. According to Hasty and Will, object of promotion is:

2, According to Hasty and Will, objects of promotion are:

1. Promotion includes advertising, personal selling, sales promotion and other selling tools.” This statement is of: