B.Com 3rd Year Principle of Marketing Online Test

38. Product mix is:

37. Specific model, brand or size of a product that a company sells, is known as:

36. Dominant factor which influence the change in product mix is:

35. The composite of products offered for sale by a firm or a business unit is termed as:

34. Which of the following is not a shopping good:

33.… is the centre of all marketing activities:

32. Product can be:

31. “A big company can use separate Brand for a particular product name.” What is your opinion about this statement?

30. ,”Product Item, Product Mix and Product Line are synonym to each other.” What do you think about this statement?

29. The life of a product is:

28. On the classification of adopters given by Rogers, smallest proportion is that of:

27. The customer category who are more price conscious conservation, best to adopt a new product are:

26. The process of introducing higher quality products by a manufacturer, whose low quality products are famous is termed as:

25. The third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as:

24. Industrial goods include:

23. The category of consumer goods which are purchased frequently without making an effort as a habit is referred as:

22. , “Product Mix is the composite of products offered for sale by a firm or a business unit.” Who gave this definition of Product Mix?

21, Industrial products are those which are used by:………

20., “There is no difference between consumer products and industrial products.” Comment on this statement :

19. A strategy of increasing sales by improving existing products is:

18. Specific model, Brand or size of a product that a firm sells is known as:

17. When goods or services are used by ultimate consumers they are termed as:

16. Which statement is correct:

15. Number of average products in each product line, state its:

14. Products which are not included in industrial products:

13. Product line refers to:

12. Product-mix structure includes:

11. The factors affecting product mix are:

10. Customers of Consumer Products are:

9. According to Theodore Levitt, Dimensions of Product Concept are:

8. Which of the following is Dimension of Product Concept:

7. Who classify the product into consumer products, Industrial products and Defence products:

6. Product must satisfy:

5. Which of the following is Industrial Product:

4. Which of the following is consumer product:

4. Which of the following is consumer product:

3. “A product may be regarded from the marketing view-point as a bundle of benefits’ which are being offered to consumer.” This definition is of:

2. “A product concept is a bundle of utilities consisting of various product features and accompanying services.” This definition is of:

1. The term product cocept was firstly used by: