B.Com 3rd Year Principle of Marketing Online Test Principle of Marketing Chapter 6th = Product Concept /39 33 This Quiz Time only 10 minutes Your Time is Finish 10 minutes Thanks for Giving This Test. All Question Product Concept Product Concept Please Give Your Information For start the Quiz NameEmailPhone Number 1 / 39 38. Product mix is: One dimensional Two dimensional Three dimensional Four dimensional 2 / 39 37. Specific model, brand or size of a product that a company sells, is known as: Product item Product line Product mix None of these 3 / 39 36. Dominant factor which influence the change in product mix is: Marketing and manufacturer image Competition and Finance Change in demand of product None of the above 4 / 39 35. The composite of products offered for sale by a firm or a business unit is termed as: Product line Product-mix Product item None of these 5 / 39 34. Which of the following is not a shopping good: Jewellary Television Furniture Groceries 6 / 39 33.… is the centre of all marketing activities: Finance Product Customer None of these 7 / 39 32. Product can be: Tangible Intangible to Both (a) and (b) None of these 8 / 39 31. “A big company can use separate Brand for a particular product name.” What is your opinion about this statement? True statement False statement Irrelevant statement Vague statement 9 / 39 30. ,”Product Item, Product Mix and Product Line are synonym to each other.” What do you think about this statement? True statement Wrong statement Misleading statement Confusing statement 10 / 39 29. The life of a product is: Unlimited Limited Static None of the above 11 / 39 28. On the classification of adopters given by Rogers, smallest proportion is that of: Laggards Innovators Early majority Late majority 12 / 39 27. The customer category who are more price conscious conservation, best to adopt a new product are: Early adopters Early majority Late majority bab Leggards 13 / 39 26. The process of introducing higher quality products by a manufacturer, whose low quality products are famous is termed as: Trading Trading up Trading down None of the above 14 / 39 25. The third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as: Symbolic product Core product Agumented product None of the above 15 / 39 24. Industrial goods include: Equipment Raw materials Fabricating Parts All of the above 16 / 39 23. The category of consumer goods which are purchased frequently without making an effort as a habit is referred as: Durable goods Undurable goods Convenience goods None of these 17 / 39 22. , “Product Mix is the composite of products offered for sale by a firm or a business unit.” Who gave this definition of Product Mix? Philip Kotler W.J. Stanton American Marketing Association Esmond Pears 18 / 39 21, Industrial products are those which are used by:……… Ultimate consumers Manufacturing units Persons living in industrial Areas Workers of Industrial units 19 / 39 20., “There is no difference between consumer products and industrial products.” Comment on this statement : True Untrue Irrelevant Unclear 20 / 39 19. A strategy of increasing sales by improving existing products is: Market development Product development Diversification None of these 21 / 39 18. Specific model, Brand or size of a product that a firm sells is known as: Product Item Product Line Product Mix None of these 22 / 39 17. When goods or services are used by ultimate consumers they are termed as: Convenience goods Consumer goods Speciality goods Industrial goods 23 / 39 16. Which statement is correct: Product Mix is not influenced by any factor There is no importance of product from buyers (A) and (B) Both Every product is a separate brand 24 / 39 15. Number of average products in each product line, state its: Consistency Depth Width None of the above 25 / 39 14. Products which are not included in industrial products: Fabricating products Equipment products Speciality products Supplies products 26 / 39 13. Product line refers to: Specific product or brand Group of products that are closely related Group of different types of products All of the above 27 / 39 12. Product-mix structure includes: Width side of the product-mix Depth side of product-mix Consistency side of the product-mix All of the above 28 / 39 11. The factors affecting product mix are: Change in market demand Production effect Competitive actions and reactions All of the above 29 / 39 10. Customers of Consumer Products are: Producer Final consumer Both None of both 30 / 39 9. According to Theodore Levitt, Dimensions of Product Concept are: 2 3 4 5 31 / 39 8. Which of the following is Dimension of Product Concept: Managerial dimension Consumer dimension Social dimension All of the above 32 / 39 7. Who classify the product into consumer products, Industrial products and Defence products: Philip Kotler Stanton R. S. Davar Alderson 33 / 39 6. Product must satisfy: Dealer’s needs Consumer’s needs Producer’s needs None of these 34 / 39 5. Which of the following is Industrial Product: Raw mateials Machines and major equipments Component parts All of the above 35 / 39 4. Which of the following is consumer product: Convenient products Shopping products Speciality products All above 36 / 39 4. Which of the following is consumer product: Convenient products Shopping products Speciality products All above 37 / 39 3. “A product may be regarded from the marketing view-point as a bundle of benefits’ which are being offered to consumer.” This definition is of: R. S. Davar Philip Kotler Stanton None of these 38 / 39 2. “A product concept is a bundle of utilities consisting of various product features and accompanying services.” This definition is of: R. S. Davar Stanton W. Alderson None of these 39 / 39 1. The term product cocept was firstly used by: Philip Kotler Theodore Levitt W. J. Stanton R. S. Davar Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please Give Your Review Send feedback Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
