B.Com 3rd Year Principle of Marketing Online Test

  • Principle of Marketing Chapter 10th = Product Life Cycle
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    Product Life Cycle

    Product Life Cycle

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    16. High price, high promotion marketing strategy adopted at the introductory stage of PLC is known as:

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    15. An Introduction Stage of PLC, rapid penetrating strategy is termed as:

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    14. Which of the following is utility of product life cycle:

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    13. At which stagte of PLC, market improvement and product improvement techniques are used:

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    12. Which of the following is not a stage of product life:

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    11. Which of the following is shortest part of adopters in Rogers classification:

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    10. Which of the following factor affect the product life cycle?

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    9. In Saturation stage the sales of a product reaches to……….

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    8, “Product, like people have life-cycle.” Choose option:

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    7. The first stage in the product life cycle is:

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    6. Death of a product take place:

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    5. In which stage of the following sales shall be at peak level:

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    4. The last stage in the product life cycle is:

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    3. The life of a product is:

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    2. The stages of product life-cycle are:

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    1. The product life-cycle is an attempt to recognise distinct stages in the sales history of a product.” This statement is of:

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