B.Com 3rd Year Principle of Marketing Online Test Principle of Marketing Chapter 5th = Marketing Segmentation /41 37 This Quiz Time only 10 minutes Your Time is Finish 10 minutes Thanks for Giving This Test. All Question Marketing Segmentation Marketing Segmentation Please Give Your Information For start the Quiz NameEmailPhone Number 1 / 41 41. Which of the following factor affect market segmentation: Company resources Product homogeneity Product life cycle stage All of the above 2 / 41 40. Which of the following is not an advantage of differentiated marketing strategy: Increased sale Customer oriented Product according to the needs of the segment Cost economies 3 / 41 39. Which of the following is not an advantage of undifferentiated market strategy: Large scale production Cost economies Increase customer satisfaction All of the above 4 / 41 38. Advantage of undifferentiated market strategy is: Reduction in production cost Reduced market research expenses Large scale production All of the above 5 / 41 37. Which of the following method of market segmentation is customer oriented: Undifferentiated market strategy Differentiated market strategy Concentrated market strategy None of the above 6 / 41 36. Which of the following is benefit of market segmentation? Effective marketing programme Helpful in SWOT analysis Helpful to create new markets All of the above 7 / 41 35. Requirement of effective market segmentation is: Identifiable Responsiveness Measurable All of the above 8 / 41 34. Reason for the development of market segmentation is: Technological progress Increase in competition Development of customer oriented markets All of the above 9 / 41 33. Objective of market segmentation is: To achieve market targets To make the marketing policies To know the needs and buying habits of buyers All of the above 10 / 41 32. Assumption of market segmentation is: Markets are heterogeneous Different market segments respond differently Market segmentation is consistent with the marketing concept All of the above 11 / 41 31. Economic, social, competition, consumer’s age, income, education and consumption pattern can be base of: Market segmentation Market Advertisement Marketing 12 / 41 30. In ‘AIO’ life style segmentation social issues, politics, education and culture are: Activities Interests Opinions None of the above 13 / 41 29. Market segmentation appeared with new concept of marketing in 1930 year 1940 year 1950 year 1960 year 14 / 41 28. Hindustan Lever Ltd. sells various types of soaps (Lifeboy, Lux, Rexona, Liril, Pears etc.) and each soap has its market-it is an example of: Undifferentiated marketing Differentiated marketing Concentrated marketing None of the above 15 / 41 27. When the company follows one product-all segment principle, it is: Undifferentiated marketing Differentiated marketing Concentrated marketing None of the above 16 / 41 26. When the company follows one product one segment principle, it is: Undifferentiated marketing Differentiated marketing. Concentrated marketing All of the above 17 / 41 25. Product differentiation is: Market oriented strategy Product oriented strategy Both of the above. None of the above 18 / 41 24. Segmentation can be done on the basis of: Product Price Geographic location Measurability 19 / 41 23. Swati publications publishes and sells books covering all types of consumer needs-competition books, and text books of schools, colleges and universities is an example of: Market specialisation Product specialisation Both of the above None of the above 20 / 41 22. Product Differentiation is: Market differentiation Difference in Product Above A and B both None of the above 21 / 41 21. “In market segmentation the whole potential customers are divided into different segments on the basis of their specific characteristics.” This statement is: True False Vague Confusing 22 / 41 20. Market aggregation is useful in case of: Necessity products Comfort Products Luxury Products Essential Products 23 / 41 19. When a manufacturer offers a single product for entire market, this is known as: Market Segregation Market Aggregation Single Product Policy Uniform Marketing 24 / 41 18. Differentiated Marketing Strategy is also called………….. Concentrated Marketing Strategy Diluted Marketing Strategy Segregation of Market Aggregation of Market 25 / 41 17. The market is segmented on the basis of…………. Socio-economic factors Educational Level Psychological factors All of these 26 / 41 16. “Markets may be classified in several ways on the basis of customers’ characteristics”: Who gave this statement about market segmentation? Philip Kotler R.S. Daver William J. Stanton None of these 27 / 41 15. Which Criteria are used for segmenting a market? Socio-economic Geographic Psychologic All of the above 28 / 41 14. Which of the following is not a psychological determinants? Motivation Perception Personality Standard of living 29 / 41 13. Income segmentation is used to target which of the following groups: Affluent class Middle class Lower Income class All of the above 30 / 41 12. Market segmentation is: Necessary Unnecessary Wastage of money Wastage of time 31 / 41 11. Market segmentation is in the interest of: Consumer Trader Manufacturer All of the above 32 / 41 10. Which of the following marketing strategy is useful when the concern produces and marketing the various types of products: Undifferentiated marketing strategy Differentiated marketing strategy Concentrated marketing strategy None of the above 33 / 41 9. Which of the following marketing strategy is useful the concern has limited resources: Undifferentiated marketing strategy Differentiated marketing strategy Concentrated marketing strategy None of the above 34 / 41 8. Which of the following is a Demographic basis for market segmentation: Age Sex or gender Education All above 35 / 41 7. Which of the following is a geographical basis for market segmentation: Age Education Sex or gender Climate 36 / 41 6. Which of the following is a psychological basis for market segmentation? Family size Religion Income Life style 37 / 41 5. Market segmentation: Improves quality of products Control prices Reduces competition Assists in sales promotion 38 / 41 4. The main object of market segmentation is: Grouping of customers Grouping of dealers Grouping of producers Grouping of manufactures 39 / 41 3. Market segmentaton is: Dealer’s oriented Customer’s oriented Owner’s oriented Worker’s oriented 40 / 41 2. “Product differentiation and market segmentation are alternative marketing strategy.” This statement is of: Still Davar Smith Kotler 41 / 41 1. “Market segmentation is the strategy of dividing markets in order to conquer them” This statement is of: Davar Robert Stanton Pearce Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please Give Your Review Send feedback Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
