B.Com 3rd Year Principle of Marketing Online Test

  • Principle of Marketing Chapter 5th = Marketing Segmentation
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    Marketing Segmentation

    Marketing Segmentation

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    41. Which of the following factor affect market segmentation:

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    40. Which of the following is not an advantage of differentiated marketing strategy:

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    39. Which of the following is not an advantage of undifferentiated market strategy:

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    38. Advantage of undifferentiated market strategy is:

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    37. Which of the following method of market segmentation is customer oriented:

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    36. Which of the following is benefit of market segmentation?

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    35. Requirement of effective market segmentation is:

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    34. Reason for the development of market segmentation is:

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    33. Objective of market segmentation is:

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    32. Assumption of market segmentation is:

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    31. Economic, social, competition, consumer’s age, income, education and consumption pattern can be base of:

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    30. In ‘AIO’ life style segmentation social issues, politics, education and culture are:

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    29. Market segmentation appeared with new concept of marketing in

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    28. Hindustan Lever Ltd. sells various types of soaps (Lifeboy, Lux, Rexona, Liril, Pears etc.) and each soap has its market-it is an example of:

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    27. When the company follows one product-all segment principle, it is:

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    26. When the company follows one product one segment principle, it is:

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    25. Product differentiation is:

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    24. Segmentation can be done on the basis of:

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    23. Swati publications publishes and sells books covering all types of consumer needs-competition books, and text books of schools, colleges and universities is an example of:

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    22. Product Differentiation is:

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    21. “In market segmentation the whole potential customers are divided into different segments on the basis of their specific characteristics.” This statement is:

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    20. Market aggregation is useful in case of:

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    19. When a manufacturer offers a single product for entire market, this is known as:

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    18. Differentiated Marketing Strategy is also called…………..

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    17. The market is segmented on the basis of………….

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    16. “Markets may be classified in several ways on the basis of customers’ characteristics”:

    Who gave this statement about market segmentation?

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    15. Which Criteria are used for segmenting a market?

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    14. Which of the following is not a psychological determinants?

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    13. Income segmentation is used to target which of the following groups:

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    12. Market segmentation is:

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    11. Market segmentation is in the interest of:

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    10. Which of the following marketing strategy is useful when the concern produces and marketing the various types of products:

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    9. Which of the following marketing strategy is useful the concern has limited resources:

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    8. Which of the following is a Demographic basis for market segmentation:

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    7. Which of the following is a geographical basis for market segmentation:

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    6. Which of the following is a psychological basis for market segmentation?

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    5. Market segmentation:

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    4. The main object of market segmentation is:

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    3. Market segmentaton is:

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    2. “Product differentiation and market segmentation are alternative marketing strategy.” This statement is of:

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    1. “Market segmentation is the strategy of dividing markets in order to conquer them” This statement is of:

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