B.Com 3rd Year Principle of Marketing Online Test

  • Principle of Marketing Chapter 12th = Distribution Channels
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    Distribution Channels

    Distribution Channels

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    50. On the basis of ownership, the retailer may be:

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    49, Decentralised buying with centralised selling is a feature of:

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    48. VMS’ means:

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    47. The ability of one channel member to influence another members marketing decision and goal achievement, called:

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    46. A functional middleman, who represent buyers sellers on a permanent basis, are:

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    45. Which policy of distribution forces its intermediaries to buy its all product items:

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    44. Shortest channel of distribution is:

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    43. Middleman when generally handle the goods he sells but does not own them, are:

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    42. The policy where a manufacturer seeks to use as many outlets as possible in many places as possible like convenience goods, referred as:

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    41. The selection of distribution channels is determined by:

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    40. The main functions of distribution channel are:

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    39. Distribution channel is an important element of:

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    38. Which statement is not true:

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    37. “Wholeseller sells to retailers or other merchants and or industrial, institutional and commercial user, they do not sell in significant amounts to ultimate consumers.” This statement is of:

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    36. Producer → Whole seller → Retailer → Consumer. This indicater is:

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    35. Which factor affects the distribution channel?

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    34. The functions of Distribution Channels are:

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    33. The selection of distribution channel is determined basis of:

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    32., “Middlemen and agents are nothing but social parasites and sooner they are eliminated the better for society.” This statement is of:

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    31. Which of the following is Key link between producer and Retailer?

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    30. “Marketing Channels are the distribution network through which producer’s product flow to the market.” This definition is given by:

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    29. “Retailing consists of those activities involved in selling directly to ultimate consumer.” This statement is:

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    28. Main function of whole saler is:

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    27. Main advantage of Indirect distribution is:

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    26. Number of retail stores handling similar lines of merchandise under a common ownership and management is called:

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    25. A big store engaged in the retail trade of wide variety of article under the same roof, is called:

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    24, “A retail intermediary is a business unit that sells to the consumers.” This statement is of:

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    23. Which statement is not correct:

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    22. Which of the following is not characteristic of retailer:

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    21. Retailer is chain between:

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    20. Retailing includes all forms of selling to ultimate consumers.” This statement is of:

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    19. Which of the following is not the characteristic wholesaler:

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    18. Whole seller renders services towards:

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    17. Functional middlemen includes:

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    16. Which of the following is involve in wholesale trade:

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    15. Wholesaler is chain between:

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    14. Which of the following is to be said wholesaler on the basis of territory:

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    13. Main disadvantage of direct distribution is:

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    12. Which of the following is not the function of Channels of Distribution:

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    11. Which factor affects the choice of channel of Distribution:

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    10. Which factor affects the choice of Channel of Distribution:

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    9, Which of the following is not the method of Direct Distribution System:

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    8. Which of the following is the method of Direct Distribution System:

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    7. Which of the following is not the method of Direct Distribution System:

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    6. According to William J. Stanton, types of distribution channels for Industrial Goods are:

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    5. According to William J. Stanton, types of distribution channels for consumer goods are:

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    4. According to Philip Kotler, types of distribution channels are:

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    3. According to R. S. Davar, types of distribution channels are:

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    2. “Channels of distribution are paths consisting of economic institutions through which a producer of goods delivers his products into the hands of ultimate consumers.” This statement is of:

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    1, “Any sequence of institutions from the producer to the consumer, including none or any number of middlemen is called a channel of distribution.” This definition is of:

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