B.Com 3rd Year Principle of Marketing Online Test Principle of Marketing Chapter 12th = Distribution Channels /50 17 This Quiz Time only 10 minutes Your Time is Finish 10 minutes Thanks for Giving This Test. All Question Distribution Channels Distribution Channels Please Give Your Information For start the Quiz NameEmailPhone Number 1 / 50 50. On the basis of ownership, the retailer may be: Independent stores Co-operative chains Both of above None of the above 2 / 50 49, Decentralised buying with centralised selling is a feature of: Departmental store Multiple shop/chain stores Both of above None of the above 3 / 50 48. VMS’ means: Various marketing systems Vertical marketing systems Vertical market systems None of the above 4 / 50 47. The ability of one channel member to influence another members marketing decision and goal achievement, called: Channel co-operation Channel conflict Channel power None of the above 5 / 50 46. A functional middleman, who represent buyers sellers on a permanent basis, are: Broker Agent Co-operative None of the above 6 / 50 45. Which policy of distribution forces its intermediaries to buy its all product items: Selective distribution policy Exclusive distribution policy Full line forcing The policy of reciprocity 7 / 50 44. Shortest channel of distribution is: Zero level channel One level channel Two level channel Three level channel 8 / 50 43. Middleman when generally handle the goods he sells but does not own them, are: Brokers Commission Merchants Both of above None of the above 9 / 50 42. The policy where a manufacturer seeks to use as many outlets as possible in many places as possible like convenience goods, referred as: Intensive distribution Extensive distribution Selective distribution None of the above 10 / 50 41. The selection of distribution channels is determined by: The types of product Nature of product Buying habit of consumers All of the above 11 / 50 40. The main functions of distribution channel are: Routinisation of decisions managing Finance Promotional activities All of the above 12 / 50 39. Distribution channel is an important element of: Product mix Price mix Marketing mix Communication mix 13 / 50 38. Which statement is not true: Retailers generally deal in many goods Manufacturer can also deal in retailer Retailer renders service to manufacturer None of these 14 / 50 37. “Wholeseller sells to retailers or other merchants and or industrial, institutional and commercial user, they do not sell in significant amounts to ultimate consumers.” This statement is of: American Marketing Association Manson and Rath A.L. Larson S.E. Tomes 15 / 50 36. Producer → Whole seller → Retailer → Consumer. This indicater is: Indirect Distribution Method Direct Distribution Method Indirect Selling Plan Direct Selling Plan 16 / 50 35. Which factor affects the distribution channel? Size of the order of goods Perishability of goods Weight of goods All of these 17 / 50 34. The functions of Distribution Channels are: Flow of goods to the right place Flow of goods in due time To protect goods from damage in the way All of these 18 / 50 33. The selection of distribution channel is determined basis of: The type of product Nature of the market Buying habits of consumer All of the above 19 / 50 32., “Middlemen and agents are nothing but social parasites and sooner they are eliminated the better for society.” This statement is of: W.J. Stanton Philip Kotler R.S. Davar None of the above 20 / 50 31. Which of the following is Key link between producer and Retailer? Salesman Whole saler Owner None of the above 21 / 50 30. “Marketing Channels are the distribution network through which producer’s product flow to the market.” This definition is given by: Stanton R.S. Davar Cundiff, Still and Govony None of these 22 / 50 29. “Retailing consists of those activities involved in selling directly to ultimate consumer.” This statement is: Cundiff and Still Clark and Clark Converse and Huegy Tailer 23 / 50 28. Main function of whole saler is: Dispersion of goods Grading Market survey All above 24 / 50 27. Main advantage of Indirect distribution is: Low distribution cost No full control of manufacturer on distribution channel (A) and (B) both None of these 25 / 50 26. Number of retail stores handling similar lines of merchandise under a common ownership and management is called: Franchise shops Multiple shops Super market Departmental store 26 / 50 25. A big store engaged in the retail trade of wide variety of article under the same roof, is called: Departmental store Multiple shops Super market Franchise shops 27 / 50 24, “A retail intermediary is a business unit that sells to the consumers.” This statement is of: Philip Kotler Stanton Buell None of these 28 / 50 23. Which statement is not correct: Retailer renders services to manufacturer Retailer renders services to wholesaler Retailer renders services to consumers Retailer renders services to wholesaler and consumers 29 / 50 22. Which of the following is not characteristic of retailer: Deals in small quantity Sells goods directly to consumers Maintains personal contacts with customers Generally sells goods on credit 30 / 50 21. Retailer is chain between: Producer and consumer Wholesaler and consumer Producer and wholeseller None of these 31 / 50 20. Retailing includes all forms of selling to ultimate consumers.” This statement is of: Philip Kotler Buell Clark and Clark All of the above 32 / 50 19. Which of the following is not the characteristic wholesaler: Selling goods to retailer Selling goods on credit to retailer Selling goods directly to consumers Selling few goods only 33 / 50 18. Whole seller renders services towards: Whole seller Retailer Society Retailer and society 34 / 50 17. Functional middlemen includes: Factor Broker Auctioner All of the above 35 / 50 16. Which of the following is involve in wholesale trade: Stockist Distributors Functional middlemen All of the above 36 / 50 15. Wholesaler is chain between: Producer and consumer Producer and retailer Retailer and consumer None of these 37 / 50 14. Which of the following is to be said wholesaler on the basis of territory: Local wholesaler State-level wholesaler National wholesaler All these 38 / 50 13. Main disadvantage of direct distribution is: Higher Distribution Cost Non-timely availability of goods to customers Customers problems not solved No direct control of manufacturer on distribution function 39 / 50 12. Which of the following is not the function of Channels of Distribution: Managing finances Managing production Promotional activities Pricing 40 / 50 11. Which factor affects the choice of channel of Distribution: Number of potential customers Size of order Number of products manufactured All these 41 / 50 10. Which factor affects the choice of Channel of Distribution: Market considerations Product considerations Middlemen considerations All these 42 / 50 9, Which of the following is not the method of Direct Distribution System: Chain shops or multiple shops Door to door selling Broker agent Mail order business 43 / 50 8. Which of the following is the method of Direct Distribution System: Door to door selling Mail order retailing Vending machine All these 44 / 50 7. Which of the following is not the method of Direct Distribution System: Merchant Middlemen Vending machine Producer’s own retail stores Franchise shops 45 / 50 6. According to William J. Stanton, types of distribution channels for Industrial Goods are: 2 4 5 8 46 / 50 5. According to William J. Stanton, types of distribution channels for consumer goods are: 3 4 5 7 47 / 50 4. According to Philip Kotler, types of distribution channels are: 2 5 4 6 48 / 50 3. According to R. S. Davar, types of distribution channels are: 3 5 2 1 49 / 50 2. “Channels of distribution are paths consisting of economic institutions through which a producer of goods delivers his products into the hands of ultimate consumers.” This statement is of: Philip Kotler McCarthy Richard Buskirk None of these 50 / 50 1, “Any sequence of institutions from the producer to the consumer, including none or any number of middlemen is called a channel of distribution.” This definition is of: Richard Buskirk William J. Stanton McCarthy None of these Your score is LinkedIn Facebook Twitter VKontakte 0% Restart quiz Please Give Your Review Send feedback Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
