41. Which of the following factor affect market segmentation:

40. Which of the following is not an advantage of differentiated marketing strategy:

39. Which of the following is not an advantage of undifferentiated market strategy:

38. Advantage of undifferentiated market strategy is:

37. Which of the following method of market segmentation is customer oriented:

36. Which of the following is benefit of market segmentation?

35. Requirement of effective market segmentation is:

34. Reason for the development of market segmentation is:

33. Objective of market segmentation is:

32. Assumption of market segmentation is:

31. Economic, social, competition, consumer’s age, income, education and consumption pattern can be base of:

30. In ‘AIO’ life style segmentation social issues, politics, education and culture are:

29. Market segmentation appeared with new concept of marketing in

28. Hindustan Lever Ltd. sells various types of soaps (Lifeboy, Lux, Rexona, Liril, Pears etc.) and each soap has its market-it is an example of:

27. When the company follows one product-all segment principle, it is:

26. When the company follows one product one segment principle, it is:

25. Product differentiation is:

24. Segmentation can be done on the basis of:

23. Swati publications publishes and sells books covering all types of consumer needs-competition books, and text books of schools, colleges and universities is an example of:

22. Product Differentiation is:

21. “In market segmentation the whole potential customers are divided into different segments on the basis of their specific characteristics.” This statement is:

20. Market aggregation is useful in case of:

19. When a manufacturer offers a single product for entire market, this is known as:

18. Differentiated Marketing Strategy is also called…………..

17. The market is segmented on the basis of………….

16. “Markets may be classified in several ways on the basis of customers’ characteristics”:

Who gave this statement about market segmentation?

15. Which Criteria are used for segmenting a market?

14. Which of the following is not a psychological determinants?

13. Income segmentation is used to target which of the following groups:

12. Market segmentation is:

11. Market segmentation is in the interest of:

10. Which of the following marketing strategy is useful when the concern produces and marketing the various types of products:

9. Which of the following marketing strategy is useful the concern has limited resources:

8. Which of the following is a Demographic basis for market segmentation:

7. Which of the following is a geographical basis for market segmentation:

6. Which of the following is a psychological basis for market segmentation?

5. Market segmentation:

4. The main object of market segmentation is:

3. Market segmentaton is:

2. “Product differentiation and market segmentation are alternative marketing strategy.” This statement is of:

1. “Market segmentation is the strategy of dividing markets in order to conquer them” This statement is of: