B.Com 3rd Year Principle of Marketing Online Test

30. Which of the following factor affect consumer behaviour:

29. Which of the following factor affect consumer behaviour:

28. Emotional buying motive is:

27. A motive becomes a buying motive when the individual seeks satisfaction through the purchase of something.” This is defined by:

26. Characteristics of Indian Consumers buying are:

25. “Consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services.” This definition is given by:

24. Emotional motives are:

23. Which of the following is not a buyers behaviour model?

22. In modern age consumer is the of the market:

21. Who classified the buying motives on the basis of Emotional and Rational buying motives?

20. “The consumer behaviour is changeable according to time and circumstances.” This statement is:

19. “Safety, prestige, ego, love etc. are psychological factors which affect consumer’s buying behaviour.” This statement is:

18. buying motives are very necessary for human life:

17. A buying motive is the urge of a consumer which forces him to………….:

16. Main model of consumer behaviour are:

15. Heart dominates over head and mind in…….. buying motives:

14,” In business field the study of consumer behaviour is conducted at macro level.” This statement is:

13. Reaction of a consumer towards a product or a service while taking decision to buy or not to buy it, is known as:

12. “Life-style of a consumer decides his buying behaviour to a large extent.” This statement is:

11. Which of the following motive affects the buying behaviour:

10. Which of the following factor affects the consumer behaviour:

9. Which of the following is Psychological Factor to influence the consumer behaviour:

8. Which of the following is not economic factor to influence the consumer behaviour:

7. According to Philip Kotler, solution of how many questions is required for the analysis of consumer behaviour:

6. According to R. S. Buskirk, solution of how many questions is required for the analysis of consumer behaviour:

5. Consumer behaviour is:

4. Maslow hierarchy of needs are:

3. The tendency of Indian buyer is:

2. onsumer behaviour is:

1. “The whole behaviour of a person while making purchases may be termed as consumer behaviour.” This statement is of: