B.Com 3rd Year Principle of Marketing Online Test

50. On the basis of ownership, the retailer may be:

49, Decentralised buying with centralised selling is a feature of:

48. VMS’ means:

47. The ability of one channel member to influence another members marketing decision and goal achievement, called:

46. A functional middleman, who represent buyers sellers on a permanent basis, are:

45. Which policy of distribution forces its intermediaries to buy its all product items:

44. Shortest channel of distribution is:

43. Middleman when generally handle the goods he sells but does not own them, are:

42. The policy where a manufacturer seeks to use as many outlets as possible in many places as possible like convenience goods, referred as:

41. The selection of distribution channels is determined by:

40. The main functions of distribution channel are:

39. Distribution channel is an important element of:

38. Which statement is not true:

37. “Wholeseller sells to retailers or other merchants and or industrial, institutional and commercial user, they do not sell in significant amounts to ultimate consumers.” This statement is of:

36. Producer → Whole seller → Retailer → Consumer. This indicater is:

35. Which factor affects the distribution channel?

34. The functions of Distribution Channels are:

33. The selection of distribution channel is determined basis of:

32., “Middlemen and agents are nothing but social parasites and sooner they are eliminated the better for society.” This statement is of:

31. Which of the following is Key link between producer and Retailer?

30. “Marketing Channels are the distribution network through which producer’s product flow to the market.” This definition is given by:

29. “Retailing consists of those activities involved in selling directly to ultimate consumer.” This statement is:

28. Main function of whole saler is:

27. Main advantage of Indirect distribution is:

26. Number of retail stores handling similar lines of merchandise under a common ownership and management is called:

25. A big store engaged in the retail trade of wide variety of article under the same roof, is called:

24, “A retail intermediary is a business unit that sells to the consumers.” This statement is of:

23. Which statement is not correct:

22. Which of the following is not characteristic of retailer:

21. Retailer is chain between:

20. Retailing includes all forms of selling to ultimate consumers.” This statement is of:

19. Which of the following is not the characteristic wholesaler:

18. Whole seller renders services towards:

17. Functional middlemen includes:

16. Which of the following is involve in wholesale trade:

15. Wholesaler is chain between:

14. Which of the following is to be said wholesaler on the basis of territory:

13. Main disadvantage of direct distribution is:

12. Which of the following is not the function of Channels of Distribution:

11. Which factor affects the choice of channel of Distribution:

10. Which factor affects the choice of Channel of Distribution:

9, Which of the following is not the method of Direct Distribution System:

8. Which of the following is the method of Direct Distribution System:

7. Which of the following is not the method of Direct Distribution System:

6. According to William J. Stanton, types of distribution channels for Industrial Goods are:

5. According to William J. Stanton, types of distribution channels for consumer goods are:

4. According to Philip Kotler, types of distribution channels are:

3. According to R. S. Davar, types of distribution channels are:

2. “Channels of distribution are paths consisting of economic institutions through which a producer of goods delivers his products into the hands of ultimate consumers.” This statement is of:

1, “Any sequence of institutions from the producer to the consumer, including none or any number of middlemen is called a channel of distribution.” This definition is of: