B.Com 3rd Year Principle of Marketing Online Test

16. High price, high promotion marketing strategy adopted at the introductory stage of PLC is known as:

15. An Introduction Stage of PLC, rapid penetrating strategy is termed as:

14. Which of the following is utility of product life cycle:

13. At which stagte of PLC, market improvement and product improvement techniques are used:

12. Which of the following is not a stage of product life:

11. Which of the following is shortest part of adopters in Rogers classification:

10. Which of the following factor affect the product life cycle?

9. In Saturation stage the sales of a product reaches to……….

8, “Product, like people have life-cycle.” Choose option:

7. The first stage in the product life cycle is:

6. Death of a product take place:

5. In which stage of the following sales shall be at peak level:

4. The last stage in the product life cycle is:

3. The life of a product is:

2. The stages of product life-cycle are:

1. The product life-cycle is an attempt to recognise distinct stages in the sales history of a product.” This statement is of: