Q. 10. Distinguish between good and bad newsletters.”
Ans. Difference between Good and Bad News Letters
|S.No.||Basis of Difference||Good News Letters||Bad News Letters|
|1.||Object||These letters are written to impart pleasent information to||These letters are written to impart unpleasent information to the reader.|
|2.||Effect on business||These letters provide a favorable effect on business.||These letters make negative. effect on business.|
|3.||Expression (language)||Expressions is kept simple and clear.||Expression may be rude or ambiguous.|
|4.||Subject matter||Acceptance of order, acceptance of credit request, claim acceptance are the main subject letters.||Refusal of adjustments, credit, claim etc. are the subject matter of these|
|5.||Writing skill||Writing this type of letter is the easiest. It does not require special writing skills.||Writing this type of letter is difficult. It requires special writing skills.|
|6.||Approach||The direct approach is considered better for written good newsletters.||The indirect approach is suitable for writing such letters.|
|7.||Language||Generally, the language of these letters is polite.||The language of this letter may be polite or hard and rigid.|
Letter Correspondence with Banks A lot of correspondence takes place between companies and their banks because the former relies heavily on the latter for finances. Howsoever sound the financial position of the proprietors or partners maybe, they need more and more funds for their expansion programs. It is not too much to say that banks are indispensable for commercial undertakings.
Most of the correspondence in this regard is of a routine nature. Most of the banks, for example, use the form of letters with spaces left blank that is filled in with relevant details as and when needed. There are however situations in which routine forms letters don’t suffice. In such situations, special purpose, personalized letters with a sales motto have to be drafted. General principles of business correspondence must be followed.
One point very important to note is that banks are required to observe perfect secrecy in matters of the financial standing and involvement of their customers.
Given below are some samples of written communication with banks.