BBA Syllabus Course Content For All Semester CCSU

BBA Syllabus Course Content For All Semester CCSU

 

Content in The Article

SEMESTER – IV

BBA-401: Consumer Behaviour
BBA-402: Financial Management
BBA-403: Production Management
BBA-404: Sales Management
BBA-405: Research Methodology
BBA-406: Operation Research

BBA-401: Consumer Behaviour

 

Unit – I      :   Introduction to consumer Behavior (CB)- Importance, Scope, need for studying CB, Consumer research process.

 

Unit – II    :   Consumer models: Economic model, Psychoanalytic model, Sociological model, Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model.

 

Unit – III : Individual determinates: Perceptual process, consumer  learning  process,  consumer attitude formation, attitude measurement, meaning and nature of personality, self concept.

 

Unit – IV : Influences & Consumer Decision making : Family, reference group, personal,  social and cultural influence on CB, Consumer Decision making process, Consumer Communication process, consumer satisfaction.

 

Unit – V  Industrial  Buying  Behaviour  :  Participants,  characteristics  of  industrial  markets, factors influencing industrial markets, stages of industrial buying process, Customer and marketing of services.

 

Suggested Reading Books :

  1. Consumer Behaviourin Indian Perspective R. Nair
  2. Consumer Behaviour Schifman & Kanuk
  3. Consumer Behaviour Louden& Bitta
  4. Consumer Behaviour Bennet& Kasarjian

 

BBA-402: Financial Management

 

Unit – I    :   Introductory: Concept of Financial management, Finance functions, objectives  of financial management- Profitability vs. shareholder wealth maximization. Time value of Money-Compounding & Discounting.

 

Unit – II : Capital Structure Planning: capitalization Concept, basis of capitalization, consequences and remedies of over and under capitalization. Determinants of Capital structure, Capital structure theories.

 

Unit – III : Management of Fixed Capital: Cost of Capital, Nature & Scope of Capital budgeting-payback NPV, IRR and ARR methods and their practical applications. Analysis of risk & uncertainty.

 

Unit – IV  Management of Working Capital: Concepts of working Capital, Approaches to   the financing of current Assets determining capital (with numerical problems) Management of different components of working capital.

 

Unit – V : Management of Earning: Concept & relevance of Dividend decision. Dividend Models-Water, Gordons, MM Hypothesis. Dividend policy-determinants of dividend policy.

 

 

Suggested Reading Books :

  1. Financial Management N. Maheshwari
  2. Financial Management Khan & Jain

 

BBA-403: Production Mangement

 

Unit – I : Nature & Scope of  Production  Management,  Functions  of  Production Management, Production Systems, responsibilities of Production manager. Production Planning & Control (PPC), Objectives of PPC.

 

Unit – II    :   Types of manufacturing Systems: Intermitted & Continuous Systems etc., Product design & development.

 

Unit – III   :   Plant Location & Plant layout.

Unit – IV : Materials Management & Inventory Control : Purchasing Economic lot quality/Economic order quantity(EOR), Lead time, Rorder level.  Brief  of ABC analysis, Stock Keeping. Quality

 

Unit – V     :   Control: Quality, Quality assurance, Quality Circles, TQM, JIT, Statistical Quality Control

 

 

Suggested Reading Books :

  1. Production Operation management S. Goel
  2. Production &. Operation Management Buffa
  3. Production & Operation Management N Chany

 

BBA-404: Sale Management

 

Unit – I      :   Sales Management :

  • Evolution of sales function
  • Objectives of sales management positions – Functions of Sales executives
  • Relation with other executives

 

Unit – II  Sales Organisation and relationship: – Purpose of sales organization – Types of  sales organization structures – Sales department external relations Distributive network relations.

 

Unit – III   :   Salesmanship :

  • Theories of personal selling
  • Types of Sales executives
  • Qualities of sales executives
  • Prospecting, pre-approach and post-approach- Organising display, showroom & exhibition

 

Unit – IV    :   Distribution network Management

  • Types of Marketing Channels
  • Factors affecting the choice of channel
  • Types of middleman and their characteristics
  • Concept of physical distribution system Sales

 

Unit – V     :   Force Management

  • Recruitment and Selection
  • Sales Training
  • Sales Compensation

 

 

Suggested Reading Books :

  1. Sales Management -Cundiff, Still,Govoni
  2. Salesmanship& Publicity -Pradhan, Jakate, Mali
  3. Sales Management -S.A. Chunawalla

 

BBA-405: Research Methodology 

 

Unit – I      :   Introduction  –  Meaning  of  Research  ;  Objectives  of   Research;  Types     of Research; Research Process; Research Problem formulation.

Unit – II    :   The Design of Research-Research Design; Features of a Good design; Different Research Designs ; Measurement in Research; Data types; Sources of Error.

Unit – III   :   Sampling Design- Census & Sample Surveys; Steps in Sampling Design; Types of Sample designs-Probability & Non Probability sampling.

Unit – IV    :   Processing & Analysis of Data- Processing operations; problems in processing; types of analysis Hypothesis Testing-Chi-square test, Z test, t-test, f-test.

Unit – V : Presentation- Diagrams;  graphs;  chars.  Report  writing;  Layout  of  Research  report; Types of Reports; Mechanism of writing a Research report; Precaution for writing report.

 

Suggested Reading Books :

  1. Research Methodology C.R. Kothari

 

BBA-406: Operation Research

 

Unit – I      :   Nature, Definition & characteristics of operations research, Methodology of DR, Models in OR; OR & managerial Decision making, OR techniques.

Unit – II : Linear programming: Introduction, Advantages of Linear Programming, Applications areas of Linear Programming. LPP-problem formulation, Graphic Method, Simplex Method (including Big M method)

Unit – III   :   Transportation-North West Corner Rule, matrix Minima & VAM Methods, Degenerating, MODI Method. Assignment Problems

Unit – IV : Decision making under Uncertainty-Criteria of Maximax, maximin, Maximax Regret, laplace & Hurwinz. Decision making under Risk-Criteria of EMV & EOL, Decision Tree approach & its applications.

Unit – V     :   PERT & CPM-Introduction, Network Analysis, Time Estimates in Network Analysis, Critical Path Method; Programme Evaluation & Review Technique.

 

 

Suggested Reading Books :

  1. Operation Research V.K. Kapoor

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