BBA Syllabus Course Content For All Semester CCSU
SEMESTER – IV
BBA-401: Consumer Behaviour
BBA-402: Financial Management
BBA-403: Production Management
BBA-404: Sales Management
BBA-405: Research Methodology
BBA-406: Operation Research
BBA-401: Consumer Behaviour
Unit – I : Introduction to consumer Behavior (CB)- Importance, Scope, need for studying CB, Consumer research process.
Unit – II : Consumer models: Economic model, Psychoanalytic model, Sociological model, Howard & Seth model, Nicosia model, Engel-kollat-Blackwell model.
Unit – III : Individual determinates: Perceptual process, consumer learning process, consumer attitude formation, attitude measurement, meaning and nature of personality, self concept.
Unit – IV : Influences & Consumer Decision making : Family, reference group, personal, social and cultural influence on CB, Consumer Decision making process, Consumer Communication process, consumer satisfaction.
Unit – V : Industrial Buying Behaviour : Participants, characteristics of industrial markets, factors influencing industrial markets, stages of industrial buying process, Customer and marketing of services.
Suggested Reading Books :
- Consumer Behaviourin Indian Perspective R. Nair
- Consumer Behaviour Schifman & Kanuk
- Consumer Behaviour Louden& Bitta
- Consumer Behaviour Bennet& Kasarjian
BBA-402: Financial Management
Unit – I : Introductory: Concept of Financial management, Finance functions, objectives of financial management- Profitability vs. shareholder wealth maximization. Time value of Money-Compounding & Discounting.
Unit – II : Capital Structure Planning: capitalization Concept, basis of capitalization, consequences and remedies of over and under capitalization. Determinants of Capital structure, Capital structure theories.
Unit – III : Management of Fixed Capital: Cost of Capital, Nature & Scope of Capital budgeting-payback NPV, IRR and ARR methods and their practical applications. Analysis of risk & uncertainty.
Unit – IV : Management of Working Capital: Concepts of working Capital, Approaches to the financing of current Assets determining capital (with numerical problems) Management of different components of working capital.
Unit – V : Management of Earning: Concept & relevance of Dividend decision. Dividend Models-Water, Gordons, MM Hypothesis. Dividend policy-determinants of dividend policy.
Suggested Reading Books :
- Financial Management N. Maheshwari
- Financial Management Khan & Jain
BBA-403: Production Mangement
Unit – I : Nature & Scope of Production Management, Functions of Production Management, Production Systems, responsibilities of Production manager. Production Planning & Control (PPC), Objectives of PPC.
Unit – II : Types of manufacturing Systems: Intermitted & Continuous Systems etc., Product design & development.
Unit – III : Plant Location & Plant layout.
Unit – IV : Materials Management & Inventory Control : Purchasing Economic lot quality/Economic order quantity(EOR), Lead time, Rorder level. Brief of ABC analysis, Stock Keeping. Quality
Unit – V : Control: Quality, Quality assurance, Quality Circles, TQM, JIT, Statistical Quality Control
Suggested Reading Books :
- Production Operation management S. Goel
- Production &. Operation Management Buffa
- Production & Operation Management N Chany
BBA-404: Sale Management
Unit – I : Sales Management :
- Evolution of sales function
- Objectives of sales management positions – Functions of Sales executives
- Relation with other executives
Unit – II : Sales Organisation and relationship: – Purpose of sales organization – Types of sales organization structures – Sales department external relations Distributive network relations.
Unit – III : Salesmanship :
- Theories of personal selling
- Types of Sales executives
- Qualities of sales executives
- Prospecting, pre-approach and post-approach- Organising display, showroom & exhibition
Unit – IV : Distribution network Management
- Types of Marketing Channels
- Factors affecting the choice of channel
- Types of middleman and their characteristics
- Concept of physical distribution system Sales
Unit – V : Force Management
- Recruitment and Selection
- Sales Training
- Sales Compensation
Suggested Reading Books :
- Sales Management -Cundiff, Still,Govoni
- Salesmanship& Publicity -Pradhan, Jakate, Mali
- Sales Management -S.A. Chunawalla
BBA-405: Research Methodology
Unit – I : Introduction – Meaning of Research ; Objectives of Research; Types of Research; Research Process; Research Problem formulation.
Unit – II : The Design of Research-Research Design; Features of a Good design; Different Research Designs ; Measurement in Research; Data types; Sources of Error.
Unit – III : Sampling Design- Census & Sample Surveys; Steps in Sampling Design; Types of Sample designs-Probability & Non Probability sampling.
Unit – IV : Processing & Analysis of Data- Processing operations; problems in processing; types of analysis Hypothesis Testing-Chi-square test, Z test, t-test, f-test.
Unit – V : Presentation- Diagrams; graphs; chars. Report writing; Layout of Research report; Types of Reports; Mechanism of writing a Research report; Precaution for writing report.
Suggested Reading Books :
- Research Methodology C.R. Kothari
BBA-406: Operation Research
Unit – I : Nature, Definition & characteristics of operations research, Methodology of DR, Models in OR; OR & managerial Decision making, OR techniques.
Unit – II : Linear programming: Introduction, Advantages of Linear Programming, Applications areas of Linear Programming. LPP-problem formulation, Graphic Method, Simplex Method (including Big M method)
Unit – III : Transportation-North West Corner Rule, matrix Minima & VAM Methods, Degenerating, MODI Method. Assignment Problems
Unit – IV : Decision making under Uncertainty-Criteria of Maximax, maximin, Maximax Regret, laplace & Hurwinz. Decision making under Risk-Criteria of EMV & EOL, Decision Tree approach & its applications.
Unit – V : PERT & CPM-Introduction, Network Analysis, Time Estimates in Network Analysis, Critical Path Method; Programme Evaluation & Review Technique.
Suggested Reading Books :
- Operation Research V.K. Kapoor
