BBA Syllabus Course Content For All Semester CCSU
SEMESTER – III
BBA-301: Advertising Management
BBA-302: Indian Banking System
BBA-303: Human Resource Management
BBA-304: Marketing Management
BBA-305: Company Accounts
BBA-306: Company Law
BA-301: Advertising Management
Unit – I : Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Unit – II : Integrated Communication Mix (IMC)-meaning, importance; Communication meaning, importance, process, communication mix- components, role in marketing, Branding-meaning, importance in advertising.
Unit – III : Promotional objectives – importance determination of promotional objectives, setting objective DAGMAR; Advertising Budget importance, establishing the budget-approaches allocation of budget.
Unit – IV : Advertising Copy-meaning components types of advertising copy, importance of creativity in advertising; Media planning-importance, strategies, media mix.
Unit – V : Advertising research – importance, testing advertising effectiveness market testing for ads; International Advertising-importance, international Vs local advertising.
Suggested Reading Books :
- Advertisingand Promotion George Beich& Michael A. Belch. T.M.H.
- Advertising Management, Conceptand Cases Manendra Mohan, TMH
- Advertising Management Rajeev Batra, PHI
BBA-302: Indian Banking System
Unit – I : Indian Banking System : Structure and organization of banks; Reserve bank of India; Apex banking institutions; Commercial banks; Regional rural banks; Co- operative banks; Development banks.
Unit – II : State Bank of India: Brief History; Objectives Functions; Structure and organization; Working and progress.
Unit – III : Banking Regulation Act, 1949: History; Social Control; Banking Regulation Act as applicable to banking companies and public sector banks; Banking Regulation Act as applicable to Cooperative banks.
Unit – IV : Regional Rural and Co-operative banks in India: Functions; Role of regional rural and co-operative bank in rural India; Progress and performance.
Unit – V : Reserve Bank of India; Objectives; Organization; functions and working; monetary policy credit control measures and their effectiveness.
Suggested Reading Books :
- Basu K. : Fundamentals of banking- Theory and Practice; A. Mukherjee and Co.,Calcutta
- Sayers S.: Modern Banking; Oxford University, Press.
- Panandikar, G. and Mithani D.M.: Bankingin India; Orient Longman
- Reserve Bank of India : Functionsand Working
- Dekock: Central Banking; Crosby Lockwood Staples, London
- Tennan L.: Banking-Lawand Practicein India; India law House, New Delhi.
BBA-303: Human Resource Management
Unit – I : Introduction to HRM & HRD Concept of HRM, Objectives, Process, HRM vs. Personnel Management, HRM Vs. HRD, Objectives of HRD, focus of HRD System, Structure of HRD System, role of HRD manpower.
Unit – II : Human Resource Policies & Strategies Introduction, role of HR in strategic management, HR policies & Procedures, HR Programme., developing HR policies and strategies, Strategic control, Types of Strategic control, Operational Control System, Functional and grand strategies, Strategy factors.
Unit – III : Human Resource Procurement & Mobility Productivity & improvement job analysis & Job design, work measurement, ergonomics. Human Resource planning-objectives, activities, manpower requirement process Recruitment & Selection Career planning & development, traning methods, basic concept of performance appraisal. Promotion & Transfer.
Unit – IV : Employee Compensation Wage policy, Wage determination, Wage boar, factors affecting wages & Salary, systems of payments, Job evaluation, components of wage/salary-DA, incentives, bonus, fringe benefits etc., Minimum Wages Act 1948, Workmen Compensation Act 1923, Payment of bonus Act 1965.
Unit – V : Employee relations Discipline & Grievance handling types of trade unions, problems of trade unions
Suggested Reading Books :
- Human Resource Management- Dipak Kumar Bhattacharya
- Managing Human Resource-Arun Monappa
- Essentialof HRMand Industrial Relations-P.Subba Rao
- Personnel Management-C.B.Memoria
BBA-304: Marketing Management
Unit – I : Marketing: Definition, nature, scope & importance, Marketing Management, Core concepts of marketing, selling concept, production concept, modern marketing concept, Societal marketing.
Unit – II : Segmentation: Concept, basis of segmentation, Importance in marketing; Targeting: Concept Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.
Unit – III : Marketing Mix, Product Mix, New Product development, levels of product, types of product, Product lofe cycle, Branding and packaging. Distribution Concept, importance, different types of distribution channels etc.
Unit – IV : Price: Meaning, objective, factors influencing pricing, methods of pricing. Promotion, Promotional mix, tools, objectives, media selection & management.
Unit – V : Marketing Research: Importance, Process & Scope Marketing Information Systems: Meaning Importance and Scope Consumer Behavior: Concept, Importance and factors influencing consumer behavior.
Suggested Reading Books :
- Marketing by Philip Kotlar (PHI)
- Marketingby Etzet, Walker, Stanton
- Marketing Managementby Rajan Saxena
BBA-305: Company Accounts
Unit – I : Joint Stock Companies- its types and share capital, Issue, Forfuture and Re- issue of shares, Redemption of preference shares, Issue and Redemption of Debenture.
Unit – II : Final Accounts: Including Computation of managerial Remuneration and disposal of profit.
Unit – III : Accounting for Amalgamation of companies as per Accounting Standard 14 Accounting for Internal reconstruction.
Unit – IV : Consolidated Balance Sheet of Holding Companies with one Subsidiary Only.
Unit – V : Liquidation of Company, Statement of Affairs and Deficiency/Surplus, Liquid for final statement of A/c Receivers Receipt and Payment A/c.
Suggested Reading Books :
- Gupta L. Radhaswamy M, Company Accounts, Sultanchand&
- Maheshwari, N., Corporate Accounting, Vikas Publishing
- Monga R., Ahuja, Girish, and Sehgal Ashok, FinancialAccounting
- Shukla, C., Grewal T.s. and Gupta, S.C. Advanced Accounts, S. Chand& Co.
- Moore L. and Jaedicke R.K., Management Accounting
BBA-306: Compay Low
Unit – I : Corporate Personality: Kinds of Company, Promotion and Incorporation of Companies.
Unit – II : Memorandum of Association, Articles of Association Prospectus.
Unit – III : Shares; Share Capital, Members, Share Capital- Transfer and Transmission, Directors-Managing Director, Whole Time Director.
Unit – IV : Capital Management-Borrowing powers, mortgages and charges, debentures, Company Meetings-kinds quorum, voting resolutions, minutes.
Unit – V : Majority Powers and minority Rights Prevention of oppression and mismanagement, winding up-Kinds and Conduct.
Suggested Reading Boooks :
- Grower C.B. Principles of Modern Company Law, Stevens & Sons, London
- Ramaiya Guidetothe Companies Act. Wadhwa& Co., Nagpu
- Singh, Avtar Company Law, Eastern Book , Lucknow
- Kuchal, C. Modern Indian Company Law, Sri Mahavir Books, Noida
- Kapoor, D. Company Law- Incorporating the Provisions of the Companies Amendment Act, 2000, Sultan& sons
